Our Founder’s Story
“Out of the blue, I developed urticaria and my usually calm skin became irritated, hyper-sensitive and acne-prone. Trying to keep it under control was a daily battle and finding products that didn’t contain problem ingredients brought a whole new challenge.
I‘d reached a dead-end with a cabinet full of products claiming to be “hypoallergenic” and “organic”, let down by their ingredient lists full of synthetics and irritants.
I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control.
Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.“
Every Pai product is formulated and manufactured in our London HQ. Our organic ingredients are the jewel in our crown and we don’t trust anyone else to touch them. We can say for certain that there’s good in everything we make, because the formulation is 100% ours.
We're B Corp certified – which means we're part of a global movement that's committed to making business a force for good.
We are independently certified by COSMOS (Soil Association), Cruelty Free International and The Vegan Society.
Getting these accreditations is no walk in the park - all levels of our business are scrutinised and we are audited annually to check our standards haven’t slipped.
While this means a lot of hard graft and sometimes making difficult calls, we believe you get out what you put in.
We independently patch test all our products to make sure they’re suitable for both sensitive and eczema-prone skin.
The Soil Association
So you can be sure our certified organic products are truly organic, we are accredited by the Soil Association.
This involves third party checks, annual inspections, detailed production records and traceability paperwork that guarantee:
- Pai products carrying the Soil Association kitemark are 100% natural and at least 70% of (non-water) ingredients are organically grown and harvested.
- All of our organic ingredients are non-GM, sustainably grown (without pesticides) and harvested, and extracted without the use of chemical solvents.
- Any non-organic ingredients we include have passed strict toxicity and biodegradability criteria and carry a non-GM certificate.
COSMOS Natural Certification
We believe that if a product is natural, the majority of ingredients must be from nature.
Unlike many other ‘natural’ products ours are certified to a Soil Association COSMOS Natural standard.
COSMOS Natural certification means:
- No animal testing has been conducted.
- A minimum of 98% of ingredients are of natural origin.
- Any non-natural ingredients must meet strict standards, green chemistry principles and cannot exceed 2% of the formulation.
- No endangered plant species may be used and no GM Ingredients.
- No controversial chemicals, parabens and phthalates are in the product.
- No synthetic colours, dyes or fragrances.
Cruelty Free
Pai Skincare believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information click here.
The Vegan Society
We are independently accredited by the Vegan Society.
To carry this kitemark, our products are individually assessed each year for the potential inclusion of animal ingredients, including those not present in the final product.
ISO 22716
This certification is an international standard of Good Manufacturing Practices (GMP) for the cosmetics industry.
It ensures we maintain high standards at every stage of the entire supply chain, and continually improve our processes and practices too.
Our Best Sellers
- Pai Icon
- Bestseller
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
- Gift
- Trending
- Set
- Mini
Try before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
Try before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
- Introductory kit of Pai's bestsellers
- Cleanse, calm and brighten
- Includes vegan leather vanity case
- New
Supercharge your skincare with our natural Retinoid booster, powered by a Retinoic Acid and Vitamin E complex.
10ml / 0.3 fl.oz
Supercharge your skincare with our natural Retinoid booster, powered by a Retinoic Acid and Vitamin E complex.
- Improves skin tone and elasticity
- Reduces the appearance of fine lines
- Improves visible signs of ageing
- New
A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.
250 ml / 8.4 fl. oz.
A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.
- Gently cleansing
- Instantly hydrating
- Supports the skin barrier
- New
- Bundle
A body wash and wet skin moisturiser duo that's clinically proven to support the skin barrier*
A body wash and wet skin moisturiser duo that's clinically proven to support the skin barrier*
- Body wash & wet skin moisturiser duo
- Supports the skin barrier
- New
A deeply nourishing body cream that’s clinically proven to keep skin hydrated for up to 24 hours*
200 ml / 6.8 fl. oz.
A deeply nourishing body cream that’s clinically proven to keep skin hydrated for up to 24 hours*
- Soothing dry, itchy skin
- Dermatologist approved formula
- Supports the skin barrier
- Bundle
- Online Exclusive
Top up on our bestselling moisturiser for sensitive skin with this money-saving duo.
Top up on our bestselling moisturiser for sensitive skin with this money-saving duo.
- Instantly comforts and calms
- Soothes dry skin
- Moisturises for up to 24 hours
- Bestseller
- Bundle
Two full-size Rosehip face oils to keep you or your friends stocked up.
Two full-size Rosehip face oils to keep you or your friends stocked up.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
Save when you double up on our bestselling Rosehip Cleansing Oil.
Save when you double up on our bestselling Rosehip Cleansing Oil.
- Removes make-up & SPF without stripping skin
- Melts away impurities and eye make-up
- Clinically proven for sensitive skin
- Pai Icon
- Bestseller
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
50ml / 1.7 fl.oz
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
- Instantly comforts and calms
- Sooths dry skin
- Moisturises for up to 24 hours
- Bestseller
Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
150ml / 5.0 fl.oz
Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
- Cult favourite cream cleanser
- Made for sensitive skin
- Includes Twin Flyer skin cloth in every box
- Bestseller
- Pai Icon
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
100ml / 3.4 fl.oz
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
- Leaves skin hydrated, quenched and supple
- Melts away impurities and eye make-up
- Clinically proven for sensitive skin
An overnight dream cream that’s clinically proven to reduce the appearance of fine lines*.
50ml / 1.7 fl.oz
An overnight dream cream that’s clinically proven to reduce the appearance of fine lines*.
- Collagen Boosting
- Blue light antioxidant protection
- Smooths the appearance of fine lines & wrinkl
This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
30ml / 1.0 fl.oz
This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
- Reduces appearance of dark spots
- Promotes even skin tone
- Visibly brightens without irritation
A seriously hydrating moisturiser for dry and dehydrated skin.
50ml / 1.7 fl.oz
A seriously hydrating moisturiser for dry and dehydrated skin.
- Hydration without heaviness
- Absorbs quickly
- Leaves skin hydrated, quenched and supple