Best Sellers

Meet our bestsellers – the ones that our customers come back for time and time again. Our most popular formulas are made with powerful natural ingredients that deliver on their promises, with confidence-restoring, skin-transforming results that you can read all about in their five-star reviews.
Meet our bestsellers – the ones that our customers come back for time and time again. Our most popular formulas are made with powerful natural ingredients that deliver on their promises, with confidence-restoring, skin-transforming results that you can read all about in their five-star reviews.
  • Meet our bestsellers – the ones that our customers come back for time and time again. Our most popular formulas are made with powerful natural ingredients that deliver on their promises, with confidence-restoring, skin-transforming results that you can read all about in their five-star reviews.
    Meet our bestsellers – the ones that our customers come back for time and time again. Our most popular formulas are made with powerful natural ingredients that deliver on their promises, with confidence-restoring, skin-transforming results that you can read all about in their five-star reviews.
  • Rosehip Bioregenerate™ Face Oil Rosehip Bioregenerate™ Face Oil
    • Pai Icon
    • Best Seller
    • Brightens
    • Nourishes
    • Smooths
    Face Oil Brighten
    Rosehip Bioregenerate™ Face Oil

    Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.

    £32
    • Brightens
    • Nourishes
    • Smooths
    Face Oil Brighten
    Rosehip Bioregenerate™ Face Oil

    30ml / 1.0 fl.oz

    Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.

    • Brightens and boosts radiance
    • Smooths and seals in moisture
    • Nourishing and multitasking skin superfood
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  • Easy Calm, Easy Glow Gift Set Easy Calm, Easy Glow Gift Set
    • Gift
    • Trending
    Set Calm
    Easy Calm, Easy Glow Gift Set

    A gift-wrapped skincare set with radiant results.

    £29
    Set Calm
    Easy Calm, Easy Glow Gift Set

    A gift-wrapped skincare set with radiant results.

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  • Try Pai Kit Try Pai Kit
    • Set
    • Mini
    • Best Seller
    Set
    Try Pai Kit

    Try before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case

    Sold Out
  • Retinoid 0.3% Skin Renewal Booster Retinoid 0.3% Skin Renewal Booster
    • New
    • Renews
    • Reduces Fine Lines
    Booster Age Confidence
    Retinoid 0.3% Skin Renewal Booster

    Supercharge your skincare with our natural Retinoid booster, powered by a Retinoic Acid and Vitamin E complex.

    £24
    • Renews
    • Reduces Fine Lines
    Booster Age Confidence
    Retinoid 0.3% Skin Renewal Booster

    10ml / 0.3 fl.oz

    Supercharge your skincare with our natural Retinoid booster, powered by a Retinoic Acid and Vitamin E complex.

    • Improves skin tone and elasticity
    • Reduces the appearance of fine lines
    • Improves visible signs of ageing
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  • Gentle Genius™ Barrier Care Replenishing Body Wash Gentle Genius™ Barrier Care Replenishing Body Wash
    • New
    • Cleanses
    • Hydrates
    Body Wash Hand & Body
    Gentle Genius™ Barrier Care Replenishing Body Wash

    A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.

    £28
    • Cleanses
    • Hydrates
    Body Wash Hand & Body
    Gentle Genius™ Barrier Care Replenishing Body Wash

    250 ml / 8.4 fl. oz.

    A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.

    • Gently cleansing
    • Instantly hydrating
    • Supports the skin barrier
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  • Gentle Genius™ Barrier Care Soak & Seal System™ Bundle Gentle Genius™ Barrier Care Soak & Seal System™ Bundle
    • New
    • Bundle
    • Hydrates
    Bundle Hand & Body
    Gentle Genius™ Barrier Care Soak & Seal System™ Bundle

    A body wash and wet skin moisturiser duo that's clinically proven to support the skin barrier*

    £58
    • Hydrates
    Bundle Hand & Body
    Gentle Genius™ Barrier Care Soak & Seal System™ Bundle

    A body wash and wet skin moisturiser duo that's clinically proven to support the skin barrier*

    • Body wash & wet skin moisturiser duo
    • Supports the skin barrier
    View product
  • Gentle Genius™ Barrier Care Soothing Body Cream Gentle Genius™ Barrier Care Soothing Body Cream
    • New
    • Hydrates
    • Restores
    Body Cream Hand & Body
    Gentle Genius™ Barrier Care Soothing Body Cream

    A deeply nourishing body cream that’s clinically proven to keep skin hydrated for up to 24 hours*

    £30
    • Hydrates
    • Restores
    Body Cream Hand & Body
    Gentle Genius™ Barrier Care Soothing Body Cream

    200 ml / 6.8 fl. oz.

    A deeply nourishing body cream that’s clinically proven to keep skin hydrated for up to 24 hours*

    • Soothing dry, itchy skin
    • Dermatologist approved formula
    • Supports the skin barrier
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  • The Anthemis™ Duo The Anthemis™ Duo
    • Bundle
    • Online Exclusive
    • Hydrates
    • Soothes
    • Comforts
    Bundle Calm
    The Anthemis™ Duo

    Top up on our bestselling moisturiser for sensitive skin with this money-saving duo.

    £52 £78
    • Hydrates
    • Soothes
    • Comforts
    Bundle Calm
    The Anthemis™ Duo

    Top up on our bestselling moisturiser for sensitive skin with this money-saving duo.

    • Instantly comforts and calms
    • Soothes dry skin
    • Moisturises for up to 24 hours
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  • Rosehip Bioregenerate™ Duo Rosehip Bioregenerate™ Duo
    • Best Seller
    • Bundle
    • Brightens
    • Nourishes
    • Smooths
    Bundle Brighten
    Rosehip Bioregenerate™ Duo

    Two full-size Rosehip face oils to keep you or your friends stocked up.

    £40 £64
    • Brightens
    • Nourishes
    • Smooths
    Bundle Brighten
    Rosehip Bioregenerate™ Duo

    Two full-size Rosehip face oils to keep you or your friends stocked up.

    • Brightens and boosts radiance
    • Smooths and seals in moisture
    • Nourishing and multitasking skin superfood
    View product
    • Cleanses
    • Brightens
    • Softens
    Bundle
    Light Work™ Duo

    Save when you double up on our bestselling Rosehip Cleansing Oil.

    £45 £68
    • Cleanses
    • Brightens
    • Softens
    Bundle
    Light Work™ Duo

    Save when you double up on our bestselling Rosehip Cleansing Oil.

    • Removes make-up & SPF without stripping skin
    • Melts away impurities and eye make-up
    • Clinically proven for sensitive skin
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  • The Anthemis™ Moisturiser The Anthemis™ Moisturiser
    • Pai Icon
    • Best Seller
    • Brightens
    • Nourishes
    • Smooths
    Moisturiser Calm
    The Anthemis™ Moisturiser

    Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.

    £39
    • Brightens
    • Nourishes
    • Smooths
    Moisturiser Calm
    The Anthemis™ Moisturiser

    50ml / 1.7 fl.oz

    Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.

    • Instantly comforts and calms
    • Sooths dry skin
    • Moisturises for up to 24 hours
    View product
  • Middlemist Seven™ Cream Cleanser Middlemist Seven™ Cream Cleanser
    • Best Seller
    • Softens
    • Soothes
    • Cleanses
    Cleanser Calm
    Middlemist Seven™ Cream Cleanser

    Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.

    £34
    • Softens
    • Soothes
    • Cleanses
    Cleanser Calm
    Middlemist Seven™ Cream Cleanser

    150ml / 5.0 fl.oz

    Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.

    • Cult favourite cream cleanser
    • Made for sensitive skin
    • Includes Twin Flyer skin cloth in every box
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  • Light Work™ Cleansing Oil Light Work™ Cleansing Oil
    • Best Seller
    • Pai Icon
    • Cleanses
    • Brightens
    • Softens
    Cleanser Brighten
    Light Work™ Cleansing Oil

    Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.

    £34
    • Cleanses
    • Brightens
    • Softens
    Cleanser Brighten
    Light Work™ Cleansing Oil

    100ml / 3.4 fl.oz

    Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.

    • Leaves skin hydrated, quenched and supple
    • Melts away impurities and eye make-up
    • Clinically proven for sensitive skin
    View product
    • Smooths
    • Protects
    • Plumps
    Moisturiser Age Confidence
    Bonne Nuit™ Night Cream

    An overnight dream cream that’s clinically proven to reduce the appearance of fine lines*.

    £64
    • Smooths
    • Protects
    • Plumps
    Moisturiser Age Confidence
    Bonne Nuit™ Night Cream

    50ml / 1.7 fl.oz

    An overnight dream cream that’s clinically proven to reduce the appearance of fine lines*.

    • Collagen Boosting
    • Blue light antioxidant protection
    • Smooths the appearance of fine lines & wrinkl
    View product
    • Brightens
    • Shields
    Serum Brighten
    Fade Forward™ Serum

    This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.

    £59
    • Brightens
    • Shields
    Serum Brighten
    Fade Forward™ Serum

    30ml / 1.0 fl.oz

    This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.

    • Reduces appearance of dark spots
    • Promotes even skin tone
    • Visibly brightens without irritation
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    • Hydrates
    • Softens
    • Soothes
    Moisturiser Hydrate
    Love and Haight™ Moisturiser

    A seriously hydrating moisturiser for dry and dehydrated skin.

    £39
    • Hydrates
    • Softens
    • Soothes
    Moisturiser Hydrate
    Love and Haight™ Moisturiser

    50ml / 1.7 fl.oz

    A seriously hydrating moisturiser for dry and dehydrated skin.

    • Hydration without heaviness
    • Absorbs quickly
    • Leaves skin hydrated, quenched and supple
    View product
    • Hydrates
    • Softens
    • Smooths
    Mask Hydrate
    Resurrection Girl™ Mask

    An instantly hydrating face mask to bring dry, dehydrated skin back to life.

    £44
    • Hydrates
    • Softens
    • Smooths
    Mask Hydrate
    Resurrection Girl™ Mask

    75ml / 2.5 fl.oz

    An instantly hydrating face mask to bring dry, dehydrated skin back to life.

    • Ultra-hydrating mask that smoothes skin with
    • Fast-working and skin-quenching
    • Rich, silky, gel mask
    View product
    • Hydrates
    Booster Hydrate
    Hyaluronic Acid 0.3% Hydrating Booster

    Hydrate dry, sensitive skin with this potent and all-natural Hyaluronic Acid booster.

    £19
    • Hydrates
    Booster Hydrate
    Hyaluronic Acid 0.3% Hydrating Booster

    10ml / 0.3 fl.oz

    Hydrate dry, sensitive skin with this potent and all-natural Hyaluronic Acid booster.

    • Three molecular weights of Hyaluronic Acid
    • Silky and fast-absorbing
    • Mix in with your moisturiser or apply neat
    View product
    • Firms
    Booster Age Confidence
    Phytofill™ 1% Firming Booster

    A 100% natural active that’s proven to smooth the appearance of fine lines in just 24 hours*.

    £19
    • Firms
    Booster Age Confidence
    Phytofill™ 1% Firming Booster

    10ml / 0.3 fl.oz

    A 100% natural active that’s proven to smooth the appearance of fine lines in just 24 hours*.

    • Reduces the appearance of fine lines
    • Firming
    • Mix in with your moisturiser or apply neat
    View product
    • Prime & Glow
    SPF Brighten
    British Summer Time Glow™ SPF 30

    Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.

    £34
    • Prime & Glow
    SPF Brighten
    British Summer Time Glow™ SPF 30

    40ml / 1.35 fl.oz

    Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.

    • Instant glow
    • Priming without irritation
    • Broad spectrum sun protection
    View product
Showing 20 out 21 products

Best Sellers

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