For the first time in my life, I am getting complimented on how healthy my skin looks.
Your skin’s healthier ever after
Our bestselling face oil has reached skincare stardom – and is hailed a bathroom cabinet staple thanks to its unrivalled purity and glowing results
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- Pai Icon
- Bestseller
Face Oil BrightenRosehip Bioregenerate™ Face OilOur bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
Face Oil BrightenRosehip Bioregenerate™ Face Oil30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
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- Bestseller
- Bundle
Bundle BrightenRosehip Radiance BundleOur Rosehip-powered evening routine to cleanse and rejuvenate for healthier, radiant skin.
Bundle BrightenRosehip Radiance BundleOur Rosehip-powered evening routine to cleanse and rejuvenate for healthier, radiant skin.
- Rosehip Cleanser & Face Oil Bundle
- Soothes dry skin
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- Set
- Mini
SetTry Pai KitTry before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
SetTry Pai KitTry before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
- Introductory kit of Pai's bestsellers
- Cleanse, calm and brighten
- Includes vegan leather vanity case
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- Bundle
- Pai Icon
BundleHome & Away Rosehip Oil BundleOur bestselling Rosehip Oil in full and travel size so you never have to be without it.
BundleHome & Away Rosehip Oil BundleOur bestselling Rosehip Oil in full and travel size so you never have to be without it.
- Full & travel-size of our #1 bestseller
- Nourishing and multitasking skin superfood
- Brightens and boosts radiance
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- Bestseller
- Bundle
Bundle BrightenRosehip Bioregenerate™ DuoTwo full-size Rosehip face oils to keep you or your friends stocked up.
Bundle BrightenRosehip Bioregenerate™ DuoTwo full-size Rosehip face oils to keep you or your friends stocked up.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
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- Bundle
- Online Exclusive
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Cruelty Free
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Powered By Green Chemistry
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Vegan
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B-Corp
Grab a double pack of your favourite Pai bestseller with special savings. Twice as nice.
SHOP DUO'S >
Stop sun damage in its tracks. The #1 way to prevent visible ageing is to protect your skin year round.
SHOP SPF
Our chemists have harnessed a groundbreaking, biomimicking Ceramide Complex to give the body the best in skin barrier care.
SHOP NOW >
Gifts for her
Show her the love with organic, natural skincare that will restore her calm and skin confidence every day
- Gift
- Trending
- Trending
Set
Hand & Body
The Gemini™ Stretch Mark System
A pregnancy-friendly skincare duo to help reduce the appearance of stretch marks.
Set
Hand & Body
The Gemini™ Stretch Mark System
A pregnancy-friendly skincare duo to help reduce the appearance of stretch marks.
- Promotes skin elasticity
- Two-step stretch mark oil and cream routine
- Locks in hydration
- Pai Icon
- Bestseller
Face Oil
Brighten
Rosehip Bioregenerate™ Face Oil
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
Face Oil
Brighten
Rosehip Bioregenerate™ Face Oil
30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
- Set
Set
Booster Discovery Kit
Our three bestselling natural actives for brighter, smoother and hydrated skin.
Set
Booster Discovery Kit
Our three bestselling natural actives for brighter, smoother and hydrated skin.
- Targeted trio to brighten, smooth & hydrate
- Made for sensitive skin
- Mix in with your moisturiser or apply neat
- Gift
- Trending
- Set
- Mini
Set
Try Pai Kit
Try before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
Set
Try Pai Kit
Try before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
- Introductory kit of Pai's bestsellers
- Cleanse, calm and brighten
- Includes vegan leather vanity case
- Pai Icon
- Bestseller
Face Oil
Brighten
Rosehip Bioregenerate™ Face Oil
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
Face Oil
Brighten
Rosehip Bioregenerate™ Face Oil
30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
- Bundle
- Pai Icon
Bundle
Home & Away Rosehip Oil Bundle
Our bestselling Rosehip Oil in full and travel size so you never have to be without it.
Bundle
Home & Away Rosehip Oil Bundle
Our bestselling Rosehip Oil in full and travel size so you never have to be without it.
- Full & travel-size of our #1 bestseller
- Nourishing and multitasking skin superfood
- Brightens and boosts radiance
- Gift
- Set
Set
Calm
Partners In Calm Set
The double act Pai’s customers reorder most to instantly soothe stressed-out skin.
Set
Calm
Partners In Calm Set
The double act Pai’s customers reorder most to instantly soothe stressed-out skin.
- Instantly calm unsettled skin
- Bestselling Cleanser & Moisturiser Mini Set
- Made for sensitive skin
- Trending
Set
Hand & Body
The Gemini™ Stretch Mark System
A pregnancy-friendly skincare duo to help reduce the appearance of stretch marks.
Set
Hand & Body
The Gemini™ Stretch Mark System
A pregnancy-friendly skincare duo to help reduce the appearance of stretch marks.
- Promotes skin elasticity
- Two-step stretch mark oil and cream routine
- Locks in hydration
- Bundle
Bundle
Double Cleanse Bundle
The ultimate double cleanse that even sensitive skin will love, in a handy travel size.
Sold Out
- Bestseller
- Bundle
Bundle
Brighten
Rosehip Radiance Bundle
Our Rosehip-powered evening routine to cleanse and rejuvenate for healthier, radiant skin.
Bundle
Brighten
Rosehip Radiance Bundle
Our Rosehip-powered evening routine to cleanse and rejuvenate for healthier, radiant skin.
- Rosehip Cleanser & Face Oil Bundle
- Soothes dry skin
- Set
Set
Booster Discovery Kit
Our three bestselling natural actives for brighter, smoother and hydrated skin.
Set
Booster Discovery Kit
Our three bestselling natural actives for brighter, smoother and hydrated skin.
- Targeted trio to brighten, smooth & hydrate
- Made for sensitive skin
- Mix in with your moisturiser or apply neat
Accessories
Lifestyle
Organic Cotton Tote Bag
A reusable organic cotton tote bag for your everyday essentials.
Accessories
Lifestyle
Organic Cotton Tote Bag
One size
A reusable organic cotton tote bag for your everyday essentials.
- Bundle
Bundle
Age Confidence
Age Confidence Starter Kit
Start your Pai journey with a collection of our best products for mature or ageing skin.
Sold Out
- Bundle
Bundle
Brighten
Brighten Starter Kit
Start your Pai journey with our brightening all-stars for radiant skin.
Bundle
Brighten
Brighten Starter Kit
Start your Pai journey with our brightening all-stars for radiant skin.
- Evens out skin tone
- Smoother, brighter complexion
- Bundle
Bundle
Calm
Calm Starter Kit
Your journey to calmer, happier skin starts with these soothing formulas.
Bundle
Calm
Calm Starter Kit
Your journey to calmer, happier skin starts with these soothing formulas.
- Strengthens the skin barrier
- Soothing serum, face oil and booster bundle
- Bundle
Bundle
Rebalance Starter Kit
Rebalance oily, combination or blemish-prone skin with our clarifying starter kit.
Bundle
Rebalance Starter Kit
Rebalance oily, combination or blemish-prone skin with our clarifying starter kit.
- Rebalancing serum, face oil & booster bundle
- Keeps breakouts at bay
- Bundle
- Online Exclusive
Bundle
Double Cleanse Bundle Mini
The ultimate double cleanse that even sensitive skin will love, in a handy travel size.
Sold Out
- Bundle
Bundle
Calm
Cleanse & Calm Bundle
Keep the peace in even the most sensitive skin with our ultra-calming formulas.
Sold OutHealthy barrier, happy skin
Support your skin’s barrier with body care products powered by groundbreaking biomimicking ceramides.
- New
Body Wash
Hand & Body
Gentle Genius™ Barrier Care Replenishing Body Wash
A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.
Body Wash
Hand & Body
Gentle Genius™ Barrier Care Replenishing Body Wash
250 ml / 8.4 fl. oz.
A cream-to-foam body wash powered by Ceramides and Colloidal Oats for all-over calm and conditioning.
- Gently cleansing
- Instantly hydrating
- Supports the skin barrier
- New
Body Cream
Hand & Body
Gentle Genius™ Barrier Care Wet Skin Moisturiser
This time-saving moisturiser is powered by Ceramides to seal hydration into wet skin for up to 12 hours*.
Body Cream
Hand & Body
Gentle Genius™ Barrier Care Wet Skin Moisturiser
200 ml / 6.8 fl. oz.
This time-saving moisturiser is powered by Ceramides to seal hydration into wet skin for up to 12 hours*.
- Locks in hydration
- Ultra speedy, effortless application
- Supports the skin barrier
- New
Body Cream
Hand & Body
Gentle Genius™ Barrier Care Soothing Body Cream
A deeply nourishing body cream that’s clinically proven to keep skin hydrated for up to 24 hours*
Body Cream
Hand & Body
Gentle Genius™ Barrier Care Soothing Body Cream
200 ml / 6.8 fl. oz.
A deeply nourishing body cream that’s clinically proven to keep skin hydrated for up to 24 hours*
- Soothing dry, itchy skin
- Dermatologist approved formula
- Supports the skin barrier
- New
Hand Cream
Hand & Body
Gentle Genius™ Barrier Care Rapid Rescue Hand Cream
A fast-absorbing, Ceramide-rich formula to restore the skin barrier and instantly hydrate dry, chapped hands.
Hand Cream
Hand & Body
Gentle Genius™ Barrier Care Rapid Rescue Hand Cream
60ml / 2.0 fl. oz.
A fast-absorbing, Ceramide-rich formula to restore the skin barrier and instantly hydrate dry, chapped hands.
- Clinically proven to instantly hydrate*
- Soothes dry, chapped skin
- Supports the skin barrier
- New
- Bundle
Bundle
Hand & Body
Gentle Genius™ Barrier Care Soak & Seal System™ Bundle
A body wash and wet skin moisturiser duo that's clinically proven to support the skin barrier*
Bundle
Hand & Body
Gentle Genius™ Barrier Care Soak & Seal System™ Bundle
A body wash and wet skin moisturiser duo that's clinically proven to support the skin barrier*
- Body wash & wet skin moisturiser duo
- Supports the skin barrier
- New
- Bundle
Bundle
Hand & Body
Gentle Genius™ Barrier Care Body Collection Bundle
Four ceramide-powered body products to cleanse, condition and hydrate sensitive skin.
Bundle
Hand & Body
Gentle Genius™ Barrier Care Body Collection Bundle
Four ceramide-powered body products to cleanse, condition and hydrate sensitive skin.
- Cleanse, condition and hydrate sensitive skin
- Supports the skin barrier
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Naturally powerful ingredients
Our results-driven formulas are made with the most high-performing plant extracts – and are proven to deliver their promises.
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Efficacy Guaranteed
Our formulas combine gold-standard green chemistry expertise and ingredients to deliver truly transformative results.
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Patch Tested For Longer
Most skincare is patch tested for 24 hours. We test ours for 96 hours to ensure it won’t cause irritation now – or later.
Five stars all round
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I've struggled my entire life with very reactive skin. Acne and hives, and redness. This is the first facewash that has calmed everything down. Noticeably.
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This little bundle has changed my life. I've been struggling with eczema and dry skin since the menopause reared its ugly head! I feel rejuvenated. Thank you, Pai
Rosehip Radiance Bundle £52.80 £66 -
This is my favourite moisturiser ever! I had been using retinol recently which caused my skin to become irritated but this soothed it instantly. Couldn't live without it!
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I was struggling with a very dehydrated skin. After 2 applications of this cream I noticed a big difference. No more itchiness and after a week the redness was completely gone.
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Beautiful texture and feels very nourishing to my skin. I love using it with my under eye cream.
Made For Sensitive Skin
Each product is clinically proven for sensitive skin.
Certified Clean
Organic, cruelty-free skincare, made with 100% natural ingredients.
Goodness Built In
Our products are proudly made by us in London.