Your most powerful skincare step
Serums do something your other products can’t. The highly-concentrated actives inside have smaller molecules, meaning they can go deeper into the skin to get to work and deliver results. Our targeted formulas tackle everything from dryness to dullness – and are all clinically proven for sensitive skin for peace of mind.
How to use a serum
Layering your skincare correctly is key to seeing results – especially when it comes to serums, which have a light, water-based texture. Here’s your step-by-step guide to building a serum into your skincare routine:
- Cleanse, so you’re starting with a clean canvas. (Remember to double cleanse if you’re wearing make-up and SPF.)
- Mist to hydrate and prep the skin.
- Apply your chosen serum to target your skin concerns. Use it all over, or on problem areas if preferred.
- Follow with your moisturiser to hydrate and protect.
- In the morning, finish with broad spectrum sunscreen. In the evening, follow with a face oil to seal the benefits in.
Meet our superstar serums
Fade Forward™
Marine Algae & Vitamin C Dark Spot Serum
Best for: Dull, uneven skin tones and hyperpigmentation
Why you’ll love it: Unlike other brightening serums, our innovative formula is designed to tackle the root of discolouration in the skin. So it’ll not only fade dark spots but help to prevent new ones from forming. Clinically proven¹ to reduce the appearance of hyperpigmentation and leave skin radiant – all without the use of exfoliating acids, which can lead to irritation.
WORKS WELL WITH
- Melts makeup
- Brighten tired skin
- NOURISHES
- BRIGHTEN
- PROTECT TIRED SKIN
Back To Life™
Jojoba & Hyaluronic Acid Hydration Serum
Best for: Dry or dehydrated skin, including eczema-prone
Why you’ll love it: Any skin can get dehydrated, while dry skin types need topping up with moisture and oil in one. This bestselling serum does both. It’s proven² to give long-lasting hydration without irritation, thanks to Hyaluronic Acid and antioxidant-rich berries that protect against moisture loss and quench thirsty skin.
WORKS WELL WITH
- SOFTENS
- Refresh
- COMFORTS
- HYDRATES
- Revive tired skin
- HYDRATE
All Becomes Clear™
Copaiba & Zinc Blemish Serum
Best for: Oily, combination and blemish-prone skin
Why you’ll love it: Too often, blemish-fighting formulas attack the surrounding skin too – leaving you with dryness and irritation. Not ours. This clever rebalancing serum helps reduce the build-up of oil and sebum, while calming breakouts to keep skin clear.
WORKS WELL WITH
- Refresh
- REBALANCES
- REBALANCES
- CLARIFY
Instant Kalmer™
Sea Aster & Schisandra Ceramide Serum
Best for: Sensitive, reactive and redness-prone skin
Why you’ll love it: This smart serum takes a three-pronged approach to give sensitive skin the comfort and calm it craves. Antioxidant Schisandra soothes the source of irritation, Sea Aster helps ensure the skin looks more settled – and our natural Ceramide Complex helps strengthen the skin barrier to reduce future flare-ups.
WORKS WELL WITH
- SOFTENS
- Refresh
- COMFORTS
- CALMS
- SOOTHE
1 Clinical study on 20 subjects with dark spots over nine weeks
2 Two week user trial of 100 women
