If you haven’t yet experienced our bestselling face cream for super sensitive skin, where have you been? The second product to ever grace the Pai lineup, The Anthemis™️ is our most soothing moisturiser. Designed to not only hydrate for up to 24 hours*, but to instantly calm and help settle reactions and redness in hypersensitive complexions too.
From its top grade organic ingredients to its clinically proven skin benefits, read on to discover what makes this little bottle of calm so special – and why even now this original formula stands the test of time.
Our unique formula
As with all our formulas, the real magic is down to the quality of the natural ingredients inside. And in this case it’s about two powerhouses that have been expertly extracted – ensuring we get the best of every drop.
First up is Rosehip Oil – an overnight rejuvenator to nourish the skin and lock in moisture. Just like our cult face oil, we use CO2 extraction to harness the goodness of both the seed and fruit. That means more antioxidants and regenerative omegas for your skin, to keep it healthy and protected.
But the real star of The Anthemis™️ is Chamomile. We use German Chamomile because of its higher levels of Chamazulene, which alongside Matricine and Bisabolol has anti-inflammatory and regenerative properties – particularly therapeutic for sensitive skin.
However, choosing the right species of Chamomile is only half the challenge. It’s also about how you extract it. Blue Chamomile – the most popular and essential oil form of German Chamomile – is extracted using steam distillation, which means there is absolutely no Matricine present in the final product. The vast majority of the plant’s other constituents are also lost during this process, so the final essential oil has very few of its original healing and regenerative properties.
Instead, we use a very different CO2 extraction of German Chamomile, which retains more concentrated levels of its raw properties and active agents – because none of the constituents are damaged by heat.
Our Chamomile is so ‘fresh’ it resembles grass cutting pulp – a far cry from an essential oil. It might be helpful for you to know that when reading an ingredients list, an essential oil will be written as ‘flower oil’, and a CO2 extract will be written as ‘flower extract’.
Skin benefits of The Anthemis™️
As well as preserving valuable Matricine – a powerful anti-inflammatory – CO2 extracted Chamomile also contains other components such as Bisabolol and Bisabolol Oxides, which soothe irritated skin.
This high-grade natural composition makes it particularly effective for sensitive and allergy-prone skin, and has even been found to be as active as 0.25% Hydrocortisone cream in a 1% concentration (hydrocortisone cream is a common treatment for eczema and dermatitis). German Chamomile also has vasoconstrictor benefits. This means it can help reduce redness and flaring of the skin, which is particularly beneficial for skin prone to rosacea.
Big believers that punchy claims like these should be backed by real data, The Anthemis™ was put through its paces in a four week independent trial of 112 people with sensitive skin specifically. The results showed that:
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85% said skin felt instantly more comfortable
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97% said it helped soothe dry skin
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90% said their skin looked calmer
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91% said their skin felt less tight
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84% said it helped to soothe irritated skin
Even better, we had it clinically tested to measure its effect on the skin’s all-important barrier. We were delighted to confirm that it’s not only clinically proven to hydrate for up to 24 hours, but it’s proven to support the skin barrier too* – protecting its integrity to help keep skin calm.
Why customers love it
It doesn’t just come out on top in clinical trials. The Anthemis™ is also our customers’ most-ordered moisturiser – the one they buy on repeat, with many of them hailing it a life-saver for their sensitive skin.
Here’s some of its rave, five star reviews.
“Excellent on my dry patches – the only product I’ve managed to use and not have a reaction to.” - Valerie W.
“The perfect moisturiser for my sensitive skin. It’s like it breathes a sigh of relief when I use it. Never found anything to match this.” - Janine M.
“I don’t usually believe promises skincare companies make about what their product will do to your skin. This one is different. I’ve seen a major improvement of my rosacea.” - Nicola J.
“This cream has changed my life! I am so grateful for finding this product. Used together with the cleanser it has completely changed the appearance of my skin. I have been wrestling with acne rosacea for three years - spots, red patches, dry patches - and have tried pretty much everything, including dietary changes. Now I have my face back - and my confidence.” Jane B.
Your calming skincare routine
Wondering where our skin-soother fits into your daily skincare routine? There’s no wrong way to use it – but for maximum benefits we recommend applying it each morning, following our Middlemist Seven™️ Gentle Cream Cleanser and Century Flower™️ Barrier Defence Mist.
Then, once your moisturiser has fully absorbed, apply your sunscreen – we just happen to think our British Summer Time™️ SPF30 Sensitive Sunscreen is the best.
You can reapply The Anthemis™ throughout the day whenever your skin needs a moisture top-up – but you might find a few spritzes of face mist works better over make-up. If your skin feels hot, angry or dehydrated before bed, you can apply The Anthemis™ then too. Otherwise, you might prefer to use a nourishing face oil overnight, like Rosehip Bioregenerate™️.
Need some help? If you’d like personalised advice on the right routine and products for your own sensitive skin, you book a free skin consultation with our experts. There’s no obligation to purchase afterwards – and you can choose a time to video chat that suits you.
Shop The Anthemis™ Soothing Moisturiser here
*Based on a 24 hour clinical study on 20 subjects