Introducing Fade Forward, our game-changing serum that’s clinically proven to reduce the appearance of dark spots, with instantly brighter results*.
This breakthrough, lightweight formula fades the appearance of pigmentation and evens out skin tone, while helping to keep new dark spots from forming. All without the use of exfoliating acids, which can leave skin vulnerable to irritation.
This breakthrough, lightweight formula fades the appearance of pigmentation and evens out skin tone, while helping to keep new dark spots from forming. All without the use of exfoliating acids, which can leave skin vulnerable to irritation.
Brighter results
Fade Forward is powered by sustainably-sourced Marine Algae and Stabilised Vitamin C to tackle the root of discolouration and brighten the skin – no matter its tone, type, or level of sensitivity.
Use daily – morning and evening – for visible results in as little as four weeks.
*Clinical study on 20 subjects with dark spots & independent consumer trial on 101 women
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Use daily – morning and evening – for visible results in as little as four weeks.
*Clinical study on 20 subjects with dark spots & independent consumer trial on 101 women
What is hyperpigmentation?
Uneven skin tone, dark spots, pregnancy mask, sun spots. There are endless ways to describe hyperpigmentation – and many ways to treat it too. Most of which are far too abrasive or irritating for sensitive skin.
Hyperpigmentation can be caused by photodamage (often called sun spots), by hormones (like birth control or melasma during pregnancy) and by inflammation (from acne, eczema or scarring).
It’s all down to the proteins that control melanin – the pigment in our skin. They deplete as we age, making it easier for the sun and other factors to trigger the release of melanin, causing a change in skin tone.
This overproduction of melanin doesn’t have to be permanent. What it needs is an active that fades the existing damage, and takes charge to help prevent further discolouration.
68% say dark spots are one of their top 3 ageing concerns*
*Givaudan survey, 2019
Hyperpigmentation can be caused by photodamage (often called sun spots), by hormones (like birth control or melasma during pregnancy) and by inflammation (from acne, eczema or scarring).
It’s all down to the proteins that control melanin – the pigment in our skin. They deplete as we age, making it easier for the sun and other factors to trigger the release of melanin, causing a change in skin tone.
This overproduction of melanin doesn’t have to be permanent. What it needs is an active that fades the existing damage, and takes charge to help prevent further discolouration.
68% say dark spots are one of their top 3 ageing concerns*
*Givaudan survey, 2019
Tackling the root of dark spots
The star of Fade Forward is all-natural Marine Algae, which tackles the root cause of discolouration deep in the skin by reactivating the proteins that control melanin production.
Vitamin C – the ultimate skin brightening ingredient – protects against further damage and leaves skin radiant.
Vitamin C – the ultimate skin brightening ingredient – protects against further damage and leaves skin radiant.
Fade Forward’s formula
Marine Algae
Helps the skin reactivate the proteins that control skin pigmentation.
Vitamin C
Stabilised and slow-releasing for radiant results right down to the last drop.
Hyaluronic Acid
A powerhouse to hydrate skin and help reduce Trans Epidermal Water Loss (TEWL).
Organic Vitamin E
An antioxidant to help protect the skin from further damage.
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Helps the skin reactivate the proteins that control skin pigmentation.
Vitamin C
Stabilised and slow-releasing for radiant results right down to the last drop.
Hyaluronic Acid
A powerhouse to hydrate skin and help reduce Trans Epidermal Water Loss (TEWL).
Organic Vitamin E
An antioxidant to help protect the skin from further damage.
Glow forward with confidence
We pride ourselves on creating formulas that don’t just help in the moment – but help build resilience to protect the skin in the future too. And Fade Forward is no different.
Whereas exfoliating acids only work on the surface, Marine Algae delves deeper, boosting the production of that all-important protein that keeps melanin levels in check.
And double antioxidant protection – from Vitamins C and E – will support your daily sunscreen to help prevent future photodamage.
“I definitely noticed a difference in my dark spots even after a couple of days and in eight weeks there haven't been any new ones. Fantastic.”
*Eight week independent consumer trial on 101 women
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Whereas exfoliating acids only work on the surface, Marine Algae delves deeper, boosting the production of that all-important protein that keeps melanin levels in check.
And double antioxidant protection – from Vitamins C and E – will support your daily sunscreen to help prevent future photodamage.
“I definitely noticed a difference in my dark spots even after a couple of days and in eight weeks there haven't been any new ones. Fantastic.”
*Eight week independent consumer trial on 101 women
85% felt it helped to reduce the formation of dark spots*
*Eight week independent consumer trial on 101 women
Brighter after just one use
We put Fade Forward through its paces (aka independent trials) and 87% agreed it left skin visibly healthier with a radiant glow.
We recommend using our dark spot serum as part of a brightening routine for even more radiant results after a single use.
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We recommend using our dark spot serum as part of a brightening routine for even more radiant results after a single use.
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