"WOW! This serum is incredible… noticeable difference in 10 days. My skin feels fuller, brighter, tighter. This will definitely become a hero product in my routine.”
Your favourite skincare, with savings
Treat yourself this Twixmas with up to 25% off our exclusive bundles until 04/01
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- Save 25%
Set BrightenThe Rosehip RitualThis Rosehip-powered ritual transforms your evening skincare steps into a radiance-restoring facial.
Set BrightenThe Rosehip Ritual28ml & 10ml
This Rosehip-powered ritual transforms your evening skincare steps into a radiance-restoring facial.
- Bestselling cleanser and face oil set
- Brightens and boosts radiance
- Clinically proven for sensitive skin
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- Save 25%
Bundle Age ConfidenceAge Confidence™ Routine BundleSave 15% on the Age Confidence™ routine, including our NAD+ serum and smoothing formulas for face and eyes.
Bundle Age ConfidenceAge Confidence™ Routine BundleSave 15% on the Age Confidence™ routine, including our NAD+ serum and smoothing formulas for face and eyes.
- Collagen-boosting
- Activates NAD+ production
- Improves the signs of ageing
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- Save 20%
Bundle BrightenRosehip Reset BundleOur bestselling Rosehip-powered routine to cleanse, hydrate and nourish. A recipe for radiant skin.
Bundle BrightenRosehip Reset BundleOur bestselling Rosehip-powered routine to cleanse, hydrate and nourish. A recipe for radiant skin.
- Brightens and boosts radiance
- Leaves skin hydrated, quenched and supple
- Nourishing and multitasking skin superfood
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- Save 20%
Bundle Age ConfidenceAge Well BundleSave 15% on this age-defying trio – a powerful regimen to cleanse and rejuvenate for plump, smooth skin.
Bundle Age ConfidenceAge Well BundleSave 15% on this age-defying trio – a powerful regimen to cleanse and rejuvenate for plump, smooth skin.
- Activates NAD+ production
- Collagen-boosting
- Improves the signs of ageing
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- Save 15%
- Bundle
Bundle CalmCleanse & Calm BundleKeep the peace in even the most sensitive skin with our ultra-calming formulas.
Bundle CalmCleanse & Calm BundleKeep the peace in even the most sensitive skin with our ultra-calming formulas.
- Bestselling cream cleanser and face cream
- Instantly comforts and calms
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- Save 15%
Bundle BrightenGolden Hour BundleGet that healthy, sunkissed, where-have-you-been glow with our customisable tanning and bronzing drops duo and save 15% off.
Bundle BrightenGolden Hour BundleGet that healthy, sunkissed, where-have-you-been glow with our customisable tanning and bronzing drops duo and save 15% off.
- Hydrates
- Builds a natural-looking tan
- No streaks, irritation or breakouts
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- Save 20%
Bundle Age ConfidenceSkin Renovation BundleSave 15% on our three-step evening routine to cleanse, plump and revitalise weary skin.
Bundle Age ConfidenceSkin Renovation BundleSave 15% on our three-step evening routine to cleanse, plump and revitalise weary skin.
- Collagen-boosting
- Smooths fine lines
- Cleansing
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- Save 15%
- Bundle
Bundle BrightenBrighten Starter KitStart your Pai journey with our brightening all-stars for radiant skin.
Bundle BrightenBrighten Starter KitStart your Pai journey with our brightening all-stars for radiant skin.
- Evens out skin tone
- Smoother, brighter complexion
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- Save 20%
- Bundle
- Online Exclusive
BundleHydration HeroesA hydrating routine to restore moisture for soft, supple skin.
BundleHydration HeroesA hydrating routine to restore moisture for soft, supple skin.
- Hydrating cleanser, moisturiser & booster
- Fast-working and skin-quenching
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- Save 25%
- Bundle
Bundle Hand & BodyGentle Genius™ Barrier Care Body Collection BundleFour ceramide-powered body products to cleanse, condition and hydrate sensitive skin.
Bundle Hand & BodyGentle Genius™ Barrier Care Body Collection BundleFour ceramide-powered body products to cleanse, condition and hydrate sensitive skin.
- Cleanse, condition and hydrate sensitive skin
- Supports the skin barrier
Need it by Christmas? Order by 8pm 19th December to guarantee delivery in time.
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Renew your skin: Discover our Age Confidence™ collection to revitalise ageing skin.
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Final call for beauty must-haves: Once they’re gone, they’re gone. Don’t miss out!
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Five stars all round
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“Skin is plumper after 2 weeks. Texture is unique, dries smooth. Worked brilliantly combined with Hyaluronic Acid Booster.”
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"First time using this product and I have been pleased with the results... my skin feels firmer and hopefully is reducing my lines and wrinkles."
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"Very effective, with good results... I have very sensitive skin and react to a lot of products, this however caused zero irritation and felt very gentle on my skin."
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"Wow... amazing product! I use it every day and night and my skin loves it... It immediately smooths and plumps and my skin feels soft too."
New reads on The Pai Life
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Naturally powerful ingredients
Our results-driven formulas are made with the most high-performing plant extracts – and are proven to deliver their promises.
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Efficacy guaranteed
Our formulas combine gold-standard green chemistry expertise and ingredients to deliver truly transformative results.
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Patch tested for longer
Most skincare is patch tested for 24 hours. We test ours for 96 hours to ensure it won’t cause irritation now – or later.
Made For Sensitive Skin
Each product is clinically proven for sensitive skin.
Certified Clean
Organic, cruelty-free skincare, made with 100% natural ingredients.
Goodness Built In
Our products are proudly made by us in London.
